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Writer's pictureRavikumar J

Times, they are a changing! eureka & more

August 2019: It had been almost 15 months since the first brainstorm and the EV market had rapidly changed since then, although a lack of expertise on the component level was still missing. The market was getting over crowded with almost a new EV player entering the market every fortnight. How do we re-align our business model to suit the changing times, how do we convert a disadvantage into an advantage?


Well, why not convert our competitors into our customers while also having a parallel business vertical of our own. This is what led to the idea of a plug & play unit being born. It would cater to the below three main segments,

  • Convert existing IC engine 2 wheeler mopeds into electric

  • Supply the unit to EV manufacturers

  • Tie up with fleet management operators




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